2nd Annual Pharma Packaging, Labelling, Serialisation, Track And Trace 2019

Mumbai , India.

2nd Annual Pharma

Growth of international free trade and inadequate drug regulation have led to the expansion of trade in counterfeit drugs worldwide. Fraudulent drugs harm or
kill millions around the world and inflict serious damage on the brand names and bottom lines of major pharmaceutical manufacturers. Although less developed
markets have long been their stronghold, pharma counterfeiters are now using digital channels to penetrate developed countries, where traditional physical
drug distribution networks are well protected. Companies have plowed billions of euros into defensive measures, but their efforts haven’t slowed counterfeiters.
Common anti-counterfeiting tactics block about half of the fake drugs, at most. New regulatory initiatives, meanwhile, leave large gaps for criminals to exploit.
Technological protection is seen to be the best way to avoid this problem. Different technologies came into existence like overt, covert, and track and trace technologies.
This review emphasises ideal technological characteristics, existing anti-counterfeit technologies, and their adoption in different countries. Developed
countries like the USA have implemented RFID while the European trend is towards 2D barcodes. The Indian government is getting sensitised about the extent
of the problem and has formulated rules mandating barcodes. Even the pharmaceutical companies have been employing these technologies in order to detain
illegitimate drugs in their supply chain.

Date Event Type Event Frequency Total Area Of Exhibition No. Of Stalls Countries Participating
19/09/19 - 19/09/19 Conferences N/A N/A 7 N/A
Date & Timings
19/09/2019 08:30 am to 04:30 pm - 19/09/2019 08:30 am to 04:30 pm

General Public
Date & Timings
N/A - N/A


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